Getting Meetings: Demand Gen

Everything you need to know to consistently book meetings with the right prospects and turn cold outreach into real conversations

I definitely would recommend to other early-stage founders

- Ahmed El Naggar, Co-founder and CEO, GoAudience

This is a fantastic course! A perfect fit for startups who are mastering founder-led sales

- Lydia Hylton, Co-founder and CEO, Strella

I'd recommend Dan to any founder doing founder-led sales who wants help with process or strategy

- Dylan Robbins, Founder and CEO, Lucra

❮ ❯

$99

Lifetime access
Self-paced course (6 modules / ~60 minutes)
Practical frameworks for booking more meetings
Actionable templates and worksheets for immediate use
Omni-channel outreach planning
Works now and as you scale your sales process

$99

Lifetime access
Self-paced course (6 modules / ~60 minutes)
Practical frameworks for booking more meetings
Actionable templates and worksheets for immediate use
Omni-channel outreach planning
Works now and as you scale your sales process

Getting meetings with your ideal customers is the lifeblood of early-stage sales. If you don’t have the right strategy or tactics, you’ll:

Burn time chasing the wrong companies and contacts instead of talking to customers
Aimlessly send outreach that never lands
Burn through your TAM with bad outreach
Fail to conquer a beachhead market to scale your GTM motion

Most founders blast sporadic, unfocused outreach and hope something sticks. This course gives you a proven, structured system to target the right people, deliver the right message, and get meetings on the calendar.

After completing this course, you’ll:

Understand the six components every demand gen touchpoint must get right
Build a high-signal target list that produces results in weeks, not months
Pinpoint the market segments and personas most likely to buy
Use an omni-channel approach to boost response rates and meeting conversions
Run experiments to improve results instead of guessing what works
Double down on the outreach that’s working and ditch what’s not

Getting meetings with your ideal customers is the lifeblood of early-stage sales. If you don’t have the right strategy or tactics, you’ll:

Burn time chasing the wrong companies and contacts instead of talking to customers
Aimlessly send outreach that never lands
Burn through your TAM with bad outreach
Fail to conquer a beachhead market to scale your GTM motion

After completing this course, you’ll:

Understand the six components every demand gen touchpoint must get right
Build a high-signal target list that produces results in weeks, not months
Pinpoint the market segments and personas most likely to buy
Use an omni-channel approach to boost response rates and meeting conversions
Run experiments to improve results instead of guessing what works
Double down on the outreach that’s working and ditch what’s not

Course modules (6 total)

What’s the format?

What templates are included?

Who is this for?

Does this apply to industries outside of SaaS and AI?

What if I already have a target list but no meetings?

Do I get lifetime access or is this a subscription model?

Practical Sales Courses for Startup Founders

About The Instructor

Dan Oakes is the founder of Startup Sales Consulting where he’s a sales coach and consultant for early-stage B2B startups.

He’s twice been the first sales hire at VC-backed startups now with nine-figure valuations (Arc and Trunk Tools). He built these courses to pass along the strategies, templates, and frameworks he’s learned from being a Founding AE and Head of Sales to other founders and early sales hires.

Dan holds an MBA from Stanford University’s Graduate School of Business and a BS in Mechanical Engineering from the University of Michigan. He resides in New York City.