$199.00 USD

All templates

Ready to build out your GTM motion?

Grab the entire Startup Sales template pack and start scaling today!

What you'll get:

  • 19 plug and play templates - detailed list below
  • 100+ hours of work, done for you - pre-built formulas, prompts, and best-practice guidance drawn from building GTM motions for dozens of VC-backed startups
  • Lifetime access - download in Excel/Google Sheets & Docs, duplicate as many times as you need, and get free updates for the next 12 months for new templates that drop

 

List of templates:

  • Demand generation strategy:
    1. Market segmentation analysis template (spreadsheet with example filled)
      • Quantitative approach to narrow your ICP
    2. A/B segment test plan
      • Template to run outbound "sprints" by segment and measure results
    3. Working the phone general framework
      • Details on how founders can incorporate the phone into outbound - whether cold calling, warm calling, or using social (e.g. LinkedIn voice)
  • Pricing, Packaging, and Positioning
    1. Pricing strategy worksheet
      • The cornerstone of how to achieve value based pricing for your product by aligning pricing to the different quantified types of value you create for your customers
    2. Unit economics Calculator
      • Step by step instructions on how to calculate unit economics and associated metrics your investors will ask of your business model
    3. First pricing worksheet
      • Step by step instructions to price and position your offerings by incorporating comparative benchmarking and value based pricing
    4. SaaS contract checklist
      • Your contract defines your product. Here's a checklist of what to include
    5. Price tier worksheet
      • Step by step guide to create tiers for your offering (e.g. base, plus, enterprise)
    6. Write your positioning statement
      • Step by step instructions plus helpful ChatGPT prompts to help you craft a positioning statement to use in messaging on marketing collateral and in sales conversatoins
  • Making your first sales hires
    1. First sales hires cheat sheet
      • List of every type of hire you'll make on your sales team in your early days (e.g. BDR, AE, growth lead, etc.), compensation benchmarks, what they do, signs it's too early or the right time to hire them, and risks of hiring each role too early
    2. GTM capital efficiency calculators
      • Worksheet with step by step instructions on how to calculate your Sales Learning Curve number and SaaS magic number
    3. Full cycle AE - hiring scorecard and job description template
      • Template for crafting a job description and hiring scorecard for your first sales hires
    4. Territory and Rules of Engagement template
      • Template to assign territories and create rules of engagement among your first sales hires to give clarity into focus areas
    5. New AE onboarding template
      • Checklist of how to onboard reps, what to cover each week for their first 8 weeks, and outcome expectations by the end of each week
    6. Onboarding Calendar template
      • An hour by hour calendar template of how to onboard your reps during their first two weeks
    7. Variable comp calculator
      • Spreadsheet to model and graphically show variable compensation for your rep based on commission, quota, accelerators, etc.
    8. Sales commission agreement template
      • Checklist and details of what to include in your the sales commission agreement legal document for your sales reps
    9. BDR comp plan sample
      • Example of a complete BDR compensation plan for your BDRs to acknowledge and sign - including compensation summary, commission structure, quota and goals, meeting qualification criteria, SLA expectations, quota relief and adjustments, and payout timing
    10. AE comp plan sample
      • Example of a complete AE compensation for your AEs to acknowledge and sign - including compensation summary, quota and territory, commission structure, bonus and kickers, qualification criteria, payout timing, and quota relief and adjustments

 

One-time purchase. Digital products delivered instantly inside Kajabi. No refunds. Single-user license for educational use. Copyright Startup Sales Consulting LLC, Delaware. Terms & Privacy apply

What People Are Saying:

We engaged with Dan while my co-founder and I were the only ones at our company selling. He did more than just advise from the sidelines - he joined customer calls, dug into our data, and gave us tactical feedback on our sales process and messaging. He helped us prioritize which market segments to focus on based on our product road map, and also helped us think through the ideal profile and timing for our first sales hire. He was great to work with, and I'd recommend him to any founder doing founder-led sales who wants help with process or strategy.

Dylan Robbins

If you're a founder trying to build a repeatable sales process, I'd highly recommend working with Dan. There’s no one better in Silicon Valley to build with.

Don Muir

Dan wasn’t just a sales coach, he was a true thought partner during a pivotal stage of our growth. When I was still doing founder-led sales, he helped identify potential ICPs, refine our messaging, and make critical hires like our founding AE. But what really stood out was his ability to help me think through high-leverage decisions: who to hire, which enterprise accounts to focus on, which non-core ICP to let go of. His structured, calm approach brought clarity to the chaos and paved the path for the exit we just celebrated. Dan wasn’t just a sales coach, he was a true thought partner during a pivotal stage of our growth. When I was still doing founder-led sales, he helped identify potential ICPs, refine our messaging, and make critical hires like our founding AE. But what really stood out was his ability to help me think through high-leverage decisions: who to hire, which enterprise accounts to focus on, which non-core ICP to let go of. His structured, calm approach brought clarity to the chaos and paved the path for the exit we just celebrated.

Arosha Brouwer