🎉 Our Sales Course Library is Live! → Explore Now

Pricing, packaging, & Positioning

Everything you need to know about presenting and pricing your product before you begin selling, so you can win more deals faster

I definitely would recommend to other early-stage founders

- Ahmed El Naggar, Co-founder and CEO, GoAudience

This is a fantastic course! A perfect fit for startups who are mastering founder-led sales

- Lydia Hylton, Co-founder and CEO, Strella

I'd recommend Dan to any founder doing founder-led sales who wants help with process or strategy

- Dylan Robbins, Founder and CEO, Lucra

$249
  • Lifetime access
  • Self-paced course (9 modules / ~90 minutes)
  • Practical pricing, packaging, and positioning frameworks
  • Actionable templates and worksheets for immediate use
  • Step-by-step guide to price your product or offering
  • Relevant now and when you revisit pricing in the future

$249
$500.00
50.2%

 OFF
  • Lifetime access
  • Self-paced course (9 modules / ~90 minutes)
  • Practical pricing, packaging, and positioning frameworks
  • Actionable templates and worksheets for immediate use
  • Step-by-step guide to price your product or offering
  • Relevant now and when you revisit pricing in the future

How you price, package, and position your product in the early days can make or break your sales results. Get it wrong, and you risk:

  • Losing deals because your value isn’t clear
  • Charging too little and leaving money on the table
  • Overcomplicating your offer and slowing down sales cycles
  • Struggling to stand out in a crowded market

Most founders jump into selling before they’ve nailed these foundations—and then wonder why their close rates stall.

After completing this course, you’ll:

  • Select the right pricing model for your market
  • Package your offer so it’s easy to buy and upsell
  • Position your product so buyers immediately “get” the value
  • Create pricing and packaging documents you can actually send to prospects
  • Avoid common mistakes that kill deals before they start

How you price, package, and position your product in the early days can make or break your sales results. Get it wrong, and you risk:

  • Losing deals because your value isn’t clear
  • Charging too little and leaving money on the table
  • Overcomplicating your offer and slowing down sales cycles
  • Struggling to stand out in a crowded market

Most founders jump into selling before they’ve nailed these foundations—and then wonder why their close rates stall.

After completing this course, you’ll:

  • Select the right pricing model for your market
  • Package your offer so it’s easy to buy and upsell
  • Position your product so buyers immediately “get” the value
  • Create pricing and packaging documents you can actually send to prospects
  • Avoid common mistakes that kill deals before they start
Practical Sales Courses for Startup Founders
  • ##

    About The Instructor

    Dan Oakes is the founder of Startup Sales Consulting where he’s a sales coach and consultant for early-stage B2B startups.

    He’s twice been the first sales hire at VC-backed startups now with nine-figure valuations (Arc and Trunk Tools). He built these courses to pass along the strategies, templates, and frameworks he’s learned from being a Founding AE and Head of Sales to other founders and early sales hires.

    Dan holds an MBA from Stanford University’s Graduate School of Business and a BS in Mechanical Engineering from the University of Michigan. He resides in New York City.

Practical Sales Courses for Startup Founders
Templates Vault
All Access Pass
Pricing, Packaging & Positioning
Getting Meetings: Demand Gen